Adam Xu has over 15 years management consulting and market research experience in Greater China. His major consulting experience covers consumer-facing industries including FMCG, Retail and Leisure related products and services.
Adam brings over 15 years’ experience as a leading practitioner in the Consumer and Retail sector in China. Adam is based in Shanghai. He specialises in developing China growth/entry strategy, China channel strategy and go-to-market model redesign, designing new business models (especially related to digital) and leading the roll-out of large projects for multinationals as well as local Chinese companies. As an expert on e-commerce strategy and partnership model for both internet and traditional companies.